AI-Powered Life and Disability Insurance Recommendation Tool Now Available to PrismHR HR Service Providers and Their Small Business Clients

Pendella logoHR service providers can now offer their clients individual life and disability insurance with the newest PrismHR Marketplace Partner, Pendella.

Hopkinton, MA – October 13, 2021 – PrismHR, the leading HR technology software powering payroll, benefits, and HR for businesses across the U.S., today announced that Pendella, an individual life and disability insurance solution, is now available to its HR service providers, their small business clients, and their worksite employees through the PrismHR Marketplace.

Through Pendella’s AI-powered recommendation tool, small-business clients’ worksite employees can quickly and easily quote, apply, and buy life insurance all within a browser. Pendella’s digital end-to-end solution is available to worksite employees at any time, not just during open enrollment or the initial offering period.

Pendella provides:

  • An additional revenue stream for PrismHR HR Service Providers
  • An online application process that requires very minimal set-up time by staff and eliminates any ongoing administrative burden
  • Simple integration that provides an instant decision in a matter of minutes and at no cost to HR Service Providers
  • Worksite employees with the ability to purchase policies online or to speak with a licensed insurance advisor
  • Full marketing support providing email templates and product material to HR Service Providers

“When providing life and disability insurance, a precise and instant digital solution has become crucial for a great employee benefits experience, and Pendella brings this experience to employees,” said Tim Pratte, President, HRO Business Unit at PrismHR. “Pendella has raised the standard with this one-of-a-kind solution that helps small businesses improve employee retention and morale.”

“This new partnership with PrismHR brings us one step closer to achieving Pendella’s mission of bringing individual life and disability insurance to all people,” said Bob Gaydos, CEO of Pendella. “Together, we now offer greater protection and value to more than 2,000,000 people currently supported by PrismHR.”

View Pendella Marketplace Page

About Pendella

Pendella is a technology company that exists to make the financial protection of individual life and disability insurance available to all people, regardless of age, health or income level. Pendella’s full-stack, enterprise SaaS solution is powered by artificial intelligence and big data to automate underwriting and deliver a simple, intuitive, and delightful experience to thousands of people through partnerships with top-rated insurance carriers and distributors. White-label customization enables a seamless end-to-end insurance experience for the consumer. Instant life and disability insurance—from online application to policy delivery in minutes. No paperwork. No medical exams required. Minimal-effort implementation. Visit, Follow @GetPendella, Join our team:

About PrismHR

PrismHR’s mission is to fuel the growth of small and medium-sized businesses (SMBs) across the U.S. Our HR software, combined with our ecosystem of HR service providers, enables SMBs to manage payroll, benefits, and HR, leveling the playing field with large enterprises. Today, PrismHR software delivers world-class HR services to more than 80,000 organizations and over 2 million worksite employees, processing greater than $80 billion in payroll each year. PrismHR is located in Hopkinton, Mass. For more information, visit

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Marissa Buckley
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