PrismHR Announces Partnership with Violet Berri, a New Embedded Insurance Platform

Violet Berri logoHR service providers can now offer their small- and medium-sized business clients an embedded insurance platform.

Hopkinton, MA (April 13, 2023) – PrismHR, a leading HR technology software platform powering payroll, benefits and HR for small- and medium-sized businesses across the U.S., today announced it has partnered with Violet Berri, an embedded insurance platform, to integrate its full suite of property and casualty and cyber insurance services within the PrismHR platform.

Violet Berri is a leading business insurance platform offering an embedded, seamless experience for delivering insurance to  small- and medium-sized businesses (SMBs). Embedded insurance is defined as an insurance product that can be purchased as part of another product- or service-related transaction. 

Violet Berri’s platform allows Professional Employer Organizations (PEOs) and Administrative Services Organization (ASOs) to offer cyber insurance—which is increasingly becoming table stakes for businesses with ransomware and cyberattacks constantly on the rise. The platform’s smart end-to-end flow streamlines the submission intake process with data pre-populated from PrismHR and other third-party data sources. The platform also automates the quote and bind process to simplify the entire business insurance buying experience. 

“Our mission at Violet Berri is to simplify the archaic and fragmented process of securing insurance to ensure that small businesses are protected in all facets of their business, and we’re thrilled that PrismHR is aligned in delivering value-added services through its platform,” said Hamesh Chawla, CEO of Mulberri. “Our partnership with PrismHR is designed to provide a seamless business insurance buying experience for PEOs and their clients.”

Violet Berri offers numerous benefits to providers, including: 

  • Smart Submission: A seamless intake process leverages PrismHR and other data sources.
  • Marketplace: Multiple carriers to choose from.
  • Quote and Bind: Instant quotes and binding in minutes.
  • Post-bind: A user-friendly client portal.
  • Single Source of Truth: Access to all data and info in one place plus  easy access at renewal time. 

“I’m excited that PrismHR customers will now have access to Violet Berri products,” said Tim Pratte, President of the HRO Business Unit at PrismHR. “Violet Berri is a leading provider of embedded insurance services, and this partnership will help reduce friction for PEOs and their customers. And because Violet Berri delivers choice, this will enable PEOs to provide value to clients while also improving margins for their businesses.”

About PrismHR 

PrismHR’s mission is to fuel the growth of small and medium-sized businesses (SMBs) across the U.S. Our HR software, combined with our ecosystem of HR service providers, enables SMBs to manage payroll,  benefits and HR while leveling the playing field with large enterprises. Today, PrismHR software delivers world-class HR services to more than 80,000 organizations and over 2 million worksite employees, processing more than $80 billion in payroll each year. PrismHR is located in Hopkinton, Massachusetts. For more information, visit

About Violet Berri  
Violet Berri is a leading business insurance platform for PEOs and ASOs powered by Mulberri offering an embedded, seamless experience for delivering insurance to small- and medium-sized businesses (SMBs). For more information, visit

Media Contacts 

Violet Berri:
Princy Jain

Natalie Rockefeller