PrismHR reflects commitment to customers, technology and resources with new cohesive brand strategy

PLYMOUTH, MA – February 16, 2015.  FW Davison & Company (“Davison”), the leading provider of high-performance software solutions for the Professional Employer Organization (“PEO”) and Administrative Service Organization (“ASO”) industries, today announced that the company is changing its name to PrismHR.

“We’ve served the PEO and ASO market for the past 18 years and have seen our clients thrive on our platform,” said Frederick Davison, Founder and Chief Visionary Officer. “Today we’re excited to usher in the next generation of the company and our software platform, all signified by a single brand, PrismHR.”

The new brand is part of a cohesive strategy that reflects the company’s broader commitment to the service relationship of its customers and its customers’ worksite clients and employees through continued investment in technology and talent. This announcement is supported by the company’s continued growth and an investment by Accel-KKR fueling hiring and technology development and deployment.

“We’re extremely excited about launching PrismHR today,” said Gary Noke, President and CEO, PrismHR. “What this means for all HRO firms is that more resources than ever are hard at work creating great technology and services that will help them run and grow their businesses.” 

About PrismHR
PrismHR — formerly FW Davison & Company — creates exceptional software and services, empowering human resource outsourcing service providers such as Professional Employer Organizations (PEOs) and Administrative Service Organizations (ASOs) to deliver world-class HR, benefits, and payroll to small and medium-sized businesses. PrismHR powers more than 80,000 organizations, delivering payroll, benefits, and HR to greater than 2 million worksite employees and processing over $55 billion in payroll each year. For more information, visit www.prismhr.com.

Media Contact
PrismHR
Jonathan Wall, Vice President, Marketing
508.747.7261 x 285
jwall@prismhr.com