Aka the Craigies
The PrismHR Digital Marketing Awards recognize and celebrate HR service provider marketing excellence and this year the awards were presented at PrismHR LIVE in Nashville, TN. Just like the Academy Awards are called the Oscars, these awards have a nickname too, the Craigies – named after PEO industry veteran and PrismHR Executive Vice President, Craig Babigian.
With 73% more submissions compared to last year, the competition for best digital marketing was tough and there were many top-notch entries. The three categories for the 2017 Craigies were Best Blog, Best Video, and Best Website. Read on to learn more about the categories, see the finalist submissions and find out who took home the hardware.
94% of business buyers do some form of online research before making a purchase, making your blog one of the best vehicles for prospective customers to find you and your services. The Best Blog Craigie recognizes the blog that delivers the most consistent, timely and relevant content. The content needs to be easily found and provide engaging content to convert prospective customers. Bonus points are awarded for a clean and modern design.
Congratulations, G&A Partners!
Using video to tell your story has the potential to be one of the most powerful marketing mediums but it can also be one of the most challenging. The Craigie Award for Best Video recognizes how video can be used as one of the most compelling sales tools to engage prospects and communicate your organization’s value. There were many types of video entries this year ranging from corporate videos, customer testimonials and even recruiting videos.
Your website is one of the most critical components to your brand. It’s your first impression for prospective customers and it’s critical that you make a good first impression. Without a good first impression, you’re losing the opportunity to convert visitors to leads for your sales team. The Best Website Craigie Award went to the corporate website with a clean, mobile-friendly, and easy-to-navigate user experience, accomplishing all this while conveying messaging that connects directly to your audience’s needs.