2016 PrismHR Digital Marketing Awards – The Craigies
Recognizing PEO and ASO Marketing Excellence
There were many firsts at the 2016 PrismHR LIVE user conference. It was the first time the user conference was held in Las Vegas, the first time there was over 500 attendees, and the first ever PrismHR Digital Marketing Awards (“The Craigies”) were unveiled.
As the Human Resource Outsourcing (HRO) space continues to face increasing competition, marketing is more important than ever to keep growth moving. As such, it’s important to recognize those in the PEO and ASO industry who are doing an exceptional job marketing and promoting their services.
PrismHR customers were invited to submit entries for three categories: Best Blog, Best Video and Best Website. There were over 40 entries and the quality of work submitted was impressive.
As one of the core vehicles for attracting and retaining customers, your blog is on the front line of helping potential customers find you and providing industry news and other relevant information to your current customers.
The Best Blog Craigie was awarded to the blog that delivered the most consistent, timely and relevant content. Blog posts needed to be engaging, easily found and valuable for both customers and potential customers. Design and user experience is important too. The blog needed to be responsive and mobile friendly. Xenium HR checked all of those boxes – congratulations! View Xenium HR’s blog.
Congratulations, Xenium HR!
Delivering a creative and compelling video that communicates your organization’s value is not easy. And to do it in just a few minutes, makes it even harder. If done well, videos have the unique ability to show potential customers how your services and technology can make their life easier.
The Best Video Craigie was awarded to the video that was creative, engaging and brief. The video did not have to be focused on sales or current customers. G&A Partners achieved all of that and more with their “million dollar employee” video. Watch their winning video here.
Congratulations, G&A Partners!
Similar to best picture or album of the year, the Best Website Craigie is arguably the toughest category to win. Your corporate website needs to do so much but at the same time be easy to navigate, easy to find (SEO) and be able to convert visitors to leads and eventually customers.
As the central place for all messaging and positioning, your website needs to speak directly to your audience and get them to take action. Quality Business Solutions’ (QBS) website brings together all of these pieces in a clean and modern design.